Submit your entry. Apex Awards 2019

Thank you for entering the 2019 APEX Awards

Before submitting your entry, please carefully read the entry rules below and ensure compliance thereto to prevent your entry from being disqualified.


1. The deadlines for entries and entry fees are:
A) Early Bird entries – submitted on or before 12h00 on 11 March 2019
• ACA Member Discounted Entry Fee: R3,650 excluding VAT
• Non-Member Entry Fee: R5,199 excluding VAT

B) Deadline Extension – entries submitted on or before 12h00 on 22 March 2019
• ACA Member Discounted Entry Fee: R4,550 excluding VAT
• Non-Member Entry Fee: R5,199 excluding VAT

C) Last Minute Entries – FINAL DEADLINE FOR ENTRY: 12h00 on 9 April 2019
• ACA Member Discounted Entry Fee: R4,950 excluding VAT
• Non-Member Entry Fee: R5,199 excluding VAT
2. No entries will be accepted after 12h00 on 9 April 2019.
3. All entries must be submitted in two ways.
A) PDF of the case study only, max 5 MB, via the ACA website:
B) The master copy of the case study plus supporting documents (detailed in point 5 below) on a CD/DVD, memory stick or hard drive, delivered to
The ACA, AAA House, The Braes Office Park, 3 Eaton Avenue (cnr William Nicol & Bryanston Drive), Bryanston, Johannesburg
4. The case study must not exceed 5,000 (five thousand) words excluding charts and tables. Please refer to the APEX Awards Case Study Submission Template for the recommended structure and layout.
5. The master copy entry delivered to the ACA offices must include the following documents, in the correct format as detailed below.
• Case study in MS Word (.doc) format
• Permission to Publish Form completed in full and signed off as required
• Media release of no more than 750 words in MS Word (.doc) format for publishing, should the entry win an award
• Caption/entry summary of no more than 250 words in MS Word (.doc) format, summarising the entire entry and its results
• Proof of payment of the entry fee for each entry (see point 6 below)
6. Entry fee payments can be made electronically or via direct deposit to the following bank account:
Branch name: RANDBURG
Account number: 023064404
Branch code: 018005

The ACA regrets that there will be no refunds after the closing date or for disqualified entries.
7. All queries must be submitted in writing via email to
8. Entries may be entered into only one of the three APEX categories:
• Launch category
• Change category
• Sustain category
9. Entries may be submitted by a team from the agency or by an individual, however, the principal agency authors must be nominated for each entry, along with the marketer (client) with the main responsibility for the advertising. Acknowledgement of any significant contribution by people or organisations not part of the agency, such as specialists or consultants, must be included.
10. Each entry must be made with the written permission of both the agency’s Chief Executive and Senior Client Executive responsible for the product or service on the accompanying Permission to Publish form.
11. APEX places an exceptionally high premium on effective strategic and creative campaigns that are developed locally, however, entries from African networks are also encouraged. If international campaigns are entered, the judges will pay particular attention as to how the campaign was adapted and implemented locally.
12. Entries must be original, though parts of the material included may have been previously published.
13. If previous APEX submissions are re-entered, the judges will be looking for additional, stronger argumentation and/or evidence of effectiveness to prove effectiveness.
14. No award will be made if, in the opinion of the judges, the standard of entries was not sufficiently high.
15. All campaigns entered must have been written and placed in the media within three years of the date of submission, even if the campaign commenced earlier.
16. The judge’s decision is final, and no correspondence will be entered into. Any agency and/or marketer represented on the judging panel may enter APEX, however these individuals will not be allowed to participate in the adjudication of entries from their organisation.
17. The ACA may publish winning entries in complete and/or summary form with due credit to the entrants. If an agency entering APEX does not have the copyright on all material/information used in the entry, the agency must obtain the necessary permission in order for the ACA to publish the material/information in complete or summary form, in physical and/or electronic format. Such permission must be granted to the ACA via the completed and signed Permission to Publish form attached to the Entry Form. Case studies submitted for APEX may be published subsequently by their authors with acknowledgement to the ACA and APEX.
18. Judges are required to sign confidentiality agreements. Agencies are therefore not allowed to submit entries on condition that one or more judges are eliminated from judging the entry. Any entrants who are concerned about confidentiality may raise their concern(s) in writing via email to
19. A presentation of selected entries may be requested by the ACA from the authors for use at an open seminar or workshop.
20. In line with international best practice, advertisements and/or campaigns that have been ruled against by the Advertising Standards Authority of South Africa, now the Advertising Regulatory Board, or any regulatory or self-regulatory and/or similar local or international body will be automatically disqualified.
I am duly authorised to enter this submission and have read and accept the terms and conditions of entry.


apex awards 2019